SAMSUNG: Brennan Stasiewicz
Samsung and DDB Stockholm created “The Catch-Up Grant” to aid those suffering from one of life’s most fundamental problems. It entitled applicants to catch up on the TV-series they couldn’t find the time to watch in their everyday lives, for one hundred days, on the all-new, Samsung SUHD TV. The grantee would be compensated with a full-time salary, and to avoid everyday distractions and do it in peace, he or she would be sent to a spiritual sanctuary in the Himalayas. This is the story of Ingebeth - a Danish woman who won her 100 days of bliss - and the television that would provide it for her.